Tuesday, March 23, 2010
Labels~
Labels. They share information. They indicate things—things like how much something costs (or better yet, how much we paid for it). Sometimes they provide the consumer with further instructions or directions as to how to proceed with the product to which the label is attached.
For instance, in a nutrition label…the 8 MILLION grams of caffeine in my serving of soda * may * suggest to me, ever so gently, that I might not need TWO of them…that is, if I ever want to see the back of my eyelids again. Similarly, the label placed on the pack of cigarettes purchased at the corner market serves as a disclaimer, warning those that may not be aware, that there are health risks involved in the usage of the product they are about to buy. Clothing labels are particularly intriguing to me, I must admit. Designer jeans and outfits apparently have labels whose value (yes, those teeny, tiny, few small square inches of fabric) apparently surpass the monetary worth of the entire material mass to which they adhere. At least in America the BEAUTIFUL~
Labels posted on the back of ANYTHING purchased from Home Depot or Radio Shack (yes, and any of those other stores that sell products that * gasp * expect us to put something together) …I will pause a moment to allow a collective group shared moment—a celebration and awareness of the unity brought upon us as we think of how we all share that foreshadowed frustration when the label “Assembly Required” is read….* shared shudder *~
As well as products, I am realizing more and more how “labels” are also assigned to people. Sometimes the individuals attach themselves with a certain branding—sports stars crown themselves with glorious nicknames and monikers, announcing their awesomeness to all. Couples are known to the rest of the world as, “married” “divorced” “engaged” “courting” “separated” “dating” “talking” “texting,” or “INSERT OTHER CREATIVE DESCRIPTION OF ATTRACTION HERE_______.” * Oh, the drama—the angst!…and yes, such a large spectrum to measure the sliding scale(s) of togetherness *~
We have labels indicating (or so it may seem) who we are…and by this, I mean, our professions…doctors, lawyers, policemen, teachers, mothers. Our preference of partners also assigns us a tag—gay, homosexual, heterosexual, bi-sexual * and for one particular season of my life, I vaguely recall believing that ASEXUAL should be among these as well…) yeah…some of you know what I’m talkin’ bout~
As I ponder the concept of labels...thinking of my own and those I see most closely surrounding me, I often ask if they are necessarily good or bad. Or does it depend on the context(s) or connotation(s) of the label(s)? I am unsure as of yet as to my exact answer, even…I am pondering. But I am intrigued nonetheless…and I do believe it is a question worthy of seeking answer(s).
Oh labels! How I am fascinated by all that you say…but more, even, perhaps by what you do not~
Labels:
appearances,
clothing,
culture,
facades,
identity,
image,
insecurity,
labels,
names,
people,
relationships,
society
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2 comments:
such a good post Andy. i recently wrote a post on the semiotics of clothes. such a good idea - they really do say things - even when they're not saying anything at all.
Great post! Love it!
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